Our campaigns Stop festive reindeer displays We are working in conjunction with Animal Aid, Born Free and Freedom for Animals to put an end to live reindeer displays across the UK. A total of 218 events that previously used live animals have now switched to animal-free alternatives. Reindeer are native to the Arctic Tundra. They are herd animals used to the quiet of the wilderness, the open space and the cool temperatures that surround them. And yet, across the UK, these animals are displayed in small enclosures at garden centres and shopping centres, made to pull a sleigh down busy high streets and even transported to people’s houses and primary schools for petting and photo opportunities. What are the welfare issues of captivity? Reindeer do not belong in a life of captivity and it is very difficult to ensure their needs are met in captive environments in the UK. Our 2024 investigation revealed that 75% of reindeer at 8 displays across the UK displayed stress indicators. Head to the investigation Dr Tayla Hammond, the author of a new report commissioned by OneKind, The Welfare Needs of Captive Reindeer Used for Entertainment Events in the UK: a review, states that reindeer are harder to keep in captivity than other ruminants. Veterinarians have also voiced concern over the lack of suitability of reindeer for the type of domestication seen in the UK, particularly for those managed by private owners for use in entertainment shows. Dr John Fletcher, founder of the Veterinary Reindeer Society, has stated that reindeer are not able to cope with the stress of captivity, and that most diseases seen in reindeer in the UK are stress-related. And the RSPCA’s Senior Scientific Manager in wildlife Dr Ros Clubb has also stated that reindeer are particularly susceptible to becoming ill through stress caused by being used in events. Poor body weight, weight loss, muscle atrophy and general malaise are commonly reported problems in captive reindeer. Associated welfare issues during displays During the live reindeer displays, reindeer may be restrained to a small pen, where the public will be encouraged to pet the animals and take photographs with them. For some displays, such as those hosted in local communities, the reindeer will be forced to pull a sleigh with people down a busy high street. Reindeer may also be exposed to loud noises, bright lights and music- an environment that is a far cry from the Artic Tundra. They may also be subjected to hours of being handled by members of the public without any opportunity to retreat if they are uncomfortable. This unnatural environment, inability to perform natural behaviours and retreat, and long distance travel can lead to physical and mental suffering. The Welfare Needs of Captive Reindeer Used for Entertainment Events in the UK: a review, highlights the following welfare concerns. Read report summary The unnatural environment and lack of agency The unnatural environment and lack of agency associated with these events are likely to lead to distress and a state of poor welfare. Reindeer do not belong in a life of captivity and it is very difficult to ensure that their needs are met in captive environments in the UK. Constant, unfamiliar and unpredictable interaction Interaction with the public through petting and feeding has the potential to be stressful for reindeer. The event environment presents a variety of stimuli that may be perceived as threats These threats include loud noises, human ‘predators’ and other animals. As prey animals who form herds, reindeer are highly fearful and vigilant, allowing them to detect and respond to threats to survival. While reindeer may express vigilance in response to these threats, they have limited agency to act upon them, thus leading to a state of fear. Long distance travel Long distance travel, repeated loading and unloading and pulling Santa’s sleigh can cause physical and mental fatigue to reindeer. The stress of transportation and the event environment As well as having the potential to cause physical suffering and mental fatigue, the stress of transportation, and the event itself, can compromise immune system function in reindeer. This makes them more susceptible to disease and infection. Limited opportunities are presented to conduct natural behaviour During these types of entertainment events, such as Christmas displays, limited opportunities are presented to the reindeer to conduct natural behavior, such as the basic need to frequently consume forage. This environment also restricts social behaviours. Our successes Working together Since 2023, we’ve worked collaboratively with leading UK animal welfare organisations Born Free Foundation, Freedom For Animals and Animal Aid to urge venues in Scotland to replace captive reindeer displays with forms of entertainment that do not exploit animals. Our coordinated open letter, signed by 35 animal welfare groups, has been sent to hundreds of events that plan to, or had previously used, live reindeer. The letter urges event organisers to stop using reindeer in their Christmas celebrations, highlighting the associated welfare issues displays and the ever-growing switch to animal-free alternatives. Take action Please write to venues in your local area to urge that they celebrate the festive season without exploiting animals. We have prepared an email template for our supporters, but recommend that you please personalise your email for greater impact. Manage Cookie Preferences