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  • Our vision and values
  1. About us

Our vision and values

Our vision

OneKind’s vision is a Scotland where every animal is freed from suffering.

Our mission

OneKind’s mission is to offer hope and empower a movement devoted to improving the lives of Scotland’s animals.

We channel our donors’ compassion so we can deliver research, advocacy and campaigns that lead to greater protection and respect for Scotland’s animals.

We bring about changes in legislation and regulation, helping Scotland lead the way in freeing animals from suffering. 

Our values

Animals who are farmed

 

 

We encourage the adoption of a plant-based diet. For those who are not ready to make that choice, there is a responsibility to ensure they only buy higher welfare products, and not those produced in intensive ‘factory’ farms.

A sow in a farrowing crate.

As long as animals are still raised for food, we must see an end to those intensive practices, which cause immense suffering. The first step is to end the worst practices, like cages.

Our current welfare standards in the UK only aim to end the worst kinds of suffering and fail even to do that. Standards need to be raised to ensure that farmed animals are treated with respect and that their complex needs are being met.

Animals who live in the wild

 

 

Animals who live in the wild do not necessarily need our active involvement in making sure that they can flourish, unlike other animals. In the cases where animals can live unimpeded by humans, we should let that happen. Unfortunately, there aren’t many of those animals in Scotland.

A fox sitting in a field looking to the side.

Most animals living in the wild are either hunted for sport, hampered by human structures or activities, or persecuted due to inconvenience or perceived threat.

Some of the treatment of animals who are persecuted is extremely cruel and would be illegal if applied to companion animals. An example is trapping. We are working hard to put an end to these methods.

The regulation of how wild animals are treated is inconsistent and fails to protect animals. Too often it is based on tradition and sport rather than ethics and evidence. We are working to change that.

Animals used in research

 

 

OneKind wants to see an end to the use of animals in research as it is unethical and unnecessary.

Six or seven white rats in a container in a laboratory .

In addition to the physical or mental pain or distress that can be caused by the experiments themselves, transportation, handling, confinement, environmental deprivation, isolation, and over-crowding can also cause suffering.

Testing on animals is also unnecessary. There are now alternatives that are better and more applicable to humans. The reasons they are not used more widely are often not scientific but based on conservatism within scientific establishments, and bureaucracy.

This area is retained to the UK government, so the Scottish Government has limited power. However, they should be actively promoting the development and use of alternatives.

Animals who are companions to humans

 

 

 

OneKind supports human-animal relationships that are beneficial to both. Animal companions bring us joy and mental health support – this is wonderful as long as the animals feel the same way. Keeping animals in our homes brings a responsibility to make sure that their physical and psychological needs are fully met.

A pet rabbit sitting looking out of his small hutch.

Unfortunately, this is not always the case. There are examples of animals suffering from poor mental health due to their needs not being met, such as rabbits confined in small hutches, horses kept alone or constantly stabled, or dogs left alone all day. Likewise, physical health problems such as obesity are prevalent.

Animals being sold for profit has created the low welfare puppy farming and exotic species trades. Our desire for animals that look a certain way has led to breeding for harmful extreme conformation, and mutilations such as tail docking and ear cropping.

There have been recent improvements to legislation in Scotland that aim to tackle some of these issues. We continue to work to further this progress.

Published: 6th June, 2022

Updated: 26th January, 2026

Author: Fiona Newton

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